Even then, who's to say the way a certain company does things is easy anyway?
It's subjective at best, I personally never had any issues grasping the original Windows Mobile, but apparently Apple's way "is easier to use". Even the perceived 'complicated' Android does things much better than iOS, and that's due to the slow pace of improvements to the software side of things on the Apple front (they're very much a hardware company). It's a good thing they don't charge for Mac OS X anymore – I'd feel gypped if I needed to pay to upgrade every year, especially when you consider there's no major visible changes release-to-release.

Windows left Mac OS behind in the power user category long ago and while not as customizable as Linux, does have some pretty nifty day-to-day features. This apparent gap in Apple logic has thankfully been filled by third-party developers, but the value of such tools is something to be questioned. Take 'Window Snapping' for example (no idea what Microsoft is calling it these days, they can never seem to stick with a name for any longer than 3 months at a time – something to explore another time perhaps). Window Snapping appears for free in Windows and started a few versions back, or $29.99 from the App Store because 'Apple users can afford it'.

Since it's clear Apple don't care much for the power user audience and are only willing to cater to the one-app-at-a-time, type-with-two-fingers crowd never adopted any tools to make it easier to fling windows across the screen. With such lovely, high-resolution screens that scream out for productivity, it seems a damn shame that it seems the main use for these displays are intended for a single application running bordered in the center of the screen. If I fire up an editor window and a few command line terminals to get some serious work done, I first have to spend a minute or two carefully lining up the edges of the windows in order to make the most out of the 5k screen in front of me. Compare that to slamming down on the windows key and an arrow a couple of times and the difference is night and day.

Apple's flagship hardware product, the iPhone doesn't seem to escape this software neglect either.